Could Apple be finally planning to market the hell out of the Mac and be serious about exploding their market share?! It seems CFO Oppenheimer is feeling pretty good about Apple's position in the market, and really who isn't but that is beside the point. A lot of Mac users and 'followers' have oft complained that Apple doesn't market Mac OS X, iLife or much of the hardware other than iPods. When was the last time you saw an ad for the iMac?! Not to mention the Mac mini.