I was recently talking with my Dad about the Chevy Volt - before the 230 mpg claim - and how nice it would be to drive my entire commute on electricity only. Yeah, that would be sweet!! The only problem I said was "I couldn't see myself buying and driving a Chevy. My dad, a long time Chevy owner, cocked his head and with a look of "wtf are you talking about Willis?" said "what do you mean?!" I knew instantly I had put my foot in my mouth and needed to retract it quickly. I put on my 'BS' in marketing-hat and said, "The brand just doesn't speak to me."